Case study 02 · Influencer Marketing
Experiential Gaming Activation
Partnered with Samsung and #TeamGalaxy at PAX East 2020, engaging top gaming influencers to amplify mobile initiatives through activations and content.
01
Challenge
Establishing Samsung's credibility in the gaming space by demonstrating the Galaxy's gaming capabilities to a discerning audience of hardcore gamers at PAX East.
02
Solution
Created an interactive booth experience combining carefully selected gaming influencers, hands-on product demonstrations, and real-time content creation to authentically connect with the gaming community.
03
Results
Generated over 1M+ social impressions with 95% positive sentiment, successfully positioning Galaxy devices as legitimate gaming platforms while establishing lasting partnerships with key gaming influencers.
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