Selected work

Six campaigns, one throughline.

People first, every time. Social strategy, influencer programs and community building for brands people actually care about.

Now: Marketing Specialist @ Space Center Houston

4MM+ new followers

Electronic Arts · Creative Strategy

Social-First Brand Growth

Revitalized EA’s brand through strategy, social innovation, and influencers, driving 4MM+ new followers and a surge in positive sentiment.

SOCIAL STRATEGYBRAND DEVELOPMENTANALYTICS

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PAX EAST live activation

Samsung · Influencer Marketing

Experiential Gaming Activation

Partnered with Samsung and #TeamGalaxy at PAX East 2020, engaging top gaming influencers to amplify mobile initiatives through activations and content.

EVENT PLANNINGINFLUENCER RELATIONSPARTNERSHIPS

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300+ talent partnerships

Various Brands · Talent Management

Talent & Celebrity

Managed 300+ talent partnerships with musicians, actors, and creators, overseeing contract negotiations, relationship management, and campaign execution.

CONTRACT NEGOTIATIONRELATIONSHIP BUILDINGCRISIS MANAGEMENT

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10K+ community sign-ups

Electronic Arts & Others · Community Strategy

Community Building & Engagement

Built and managed thriving Discord communities for EA, Helldivers 2, and Suicide Squad, driving 10K+ sign-ups through strategic community initiatives.

PLATFORM MANAGEMENTCONTENT MODERATIONUX

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229.1M+ impressions

Samsung US · Program Strategy

Influencer Program Development

Built Samsung US's centralized influencer program, securing 90 long-term partnerships and generating 229.1M+ impressions through 5,262+ content pieces.

PROGRAM STRATEGYROI ANALYSISBRAND PARTNERSHIPS

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200M+ impressions driven

Multiple clients, Freelance · Creative Strategy

Creative Direction

Spearheaded social media creative strategy for major brands, leading campaigns that generated 200M+ impressions. Directed visual storytelling across Instagram, TikTok, and Twitter, while managing creative teams to deliver engaging content that resonated with Gen Z and Millennial audiences.

VISUAL DESIGNBRAND STRATEGYTEAM LEADERSHIP

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