Case study 05 · Program Strategy
Influencer Program Development
Built Samsung US's centralized influencer program, securing 90 long-term partnerships and generating 229.1M+ impressions through 5,262+ content pieces.
01
Challenge
Creating a scalable, high-impact influencer strategy that fosters long-term partnerships while maximizing content output and effectively driving both brand awareness and product sales.
02
Solution
Led a structured influencer program that centralized partnerships and streamlined content production, negotiating and managing 90 long-term contracts while optimizing content strategy for maximum impact.
03
Results
Generated 229.1+ million impressions and 26.1+ million engagements across influencer channels in one year, amplifying Samsung's brand presence through sustained creator collaborations.
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