Case study 06 · Creative Strategy
Creative Direction
Spearheaded social media creative strategy for major brands, leading campaigns that generated 200M+ impressions. Directed visual storytelling across Instagram, TikTok, and Twitter, while managing creative teams to deliver engaging content that resonated with Gen Z and Millennial audiences.
01
Challenge
Developing innovative creative strategies that maintain brand consistency while scaling content production across multiple platforms, from mobile gaming initiatives to community programs.
02
Solution
Curated the first-of-its-kind Team Galaxy Gaming collective and developed comprehensive EA community initiatives, managing end-to-end program creation from talent acquisition to post-production.
03
Results
Successfully launched multiple gaming initiatives and executed 10+ product activations including live events, experiential activations, and social campaigns, while establishing efficient content workflows and creative frameworks.
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