Case study 01 · Creative Strategy
Social-First Brand Growth
Revitalized EA’s brand through strategy, social innovation, and influencers, driving 4MM+ new followers and a surge in positive sentiment.
01
Challenge
Overcoming EA's reputation as “Worst Company in America” by shifting public perception and fostering authentic player engagement through strategic branding.
02
Solution
Developed a year-round engagement strategy centered on culturally relevant moments, leveraged influencers to build trust, and redefined social content to prioritize meaningful player connections.
03
Results
In less than five months, the strategy drove 4MM+ new followers and a significant rise in positive sentiment, successfully reshaping EA's public image and reinforcing its player-first commitment.
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